You're always leaving money on the table
Won jobs were under-priced. Spread small increases across many lines instead of one big jump.
If you won a job, you left money on the table — minimum $100, often $1,000, sometimes $10,000 or more. The fix is distributing small increases across multiple line items, not one big jump on a single item.
A single item that's noticeably higher gets questioned and cut. Increases spread across the quote blend in. When one line stands out, it becomes a target — the client cuts it and your entire margin strategy collapses.
Build this habit into every quote. You will never regret the jobs where you priced a little higher. You will always remember the ones where you didn't.